Teaching Resources
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Venture Finance
The course is an extension and specialization of corporate finance into venture and entrepreneurial finance. As such, the course will develop and discuss unique and specialized nature of venture finance, building upon the sound and comprehensive knowledge base of corporate finance. Following the life-cycle of venture firms from the initial idea to the final exit, the course develop and discuss the mechanisms of financing, incentive structure, and other related concepts and questions that are more specific and unique in each stage.
Venture Creation: A Course Overview
The course requires students to identify a market opportunity and develop a business model. The components of the business model are the key deliverables expected in this course. The business model design is key to the development of the business plan. The business model creates, delivers, monetizes, and sustains the customer value. The more efficient and sustainable the business model, the lower is the uncertainty of the cash flow. A business model should tell potential investors and others concerned why your business would succeed. Investors want to know about your "unfair advantage." Investors find your marketing strategy of particular importance; they will want to know how your business is going to make money and how you will make it happen. In designing the business model and its components such as the customer value, the marketing strategy, the operations strategy, the revenue model, the cost structure, you will make several assumptions. The business modeling process will help you identify the key assumptions you have made and state the hypotheses that need to be tested to mitigate the deal-killer risks and to reformulate the market opportunity in order to improve the odds of success of the venture. The business model is then reconfigured before proceeding to launch a venture or raise money from investors. The business model creation requires several iterations and refinements.
Venture Capital
This course explores finance from the standpoint of an entrepreneur seeking financing for a mid to high potential venture. Major topics include: making financial projections for startups, assessing how much money a venture requires, understanding different financing sources, and locating and negotiating both debt and equity financing. As time allows, we will also cover financial analysis and cash management for entrepreneurial ventures, turnarounds, acquisitions, and initial public offerings.
The Entrepreneurial Experience
The purpose of this course is to introduce you to entrepreneurship as a process of creating something new that has economic value to others. We will examine entrepreneurship from the vantage point of history, society, and the individual. Most importantly, I hope to expand your awareness of entrepreneurship as a career option. This course has a substantial communications component. Entrepreneurial ideas are useless without the ability to communicate them clearly and concisely. Our focus will be on written communication. At the end of this course, you will have been exposed to the fundamentals of business writing and learned to edit your own writing for conciseness, logical flow, and clarity.
THE BUSINESS PLAN LABORATORY (EEE 3020/4010/5200)
The development of a great business plan for starting a new business or non-profit organization is the focus of this course. The Business Plan Lab is a service course especially intended for non-business students, minors in entrepreneurship, and students writing business plans for new ventures, including those entered in the Riata Business Plan Competition. You do not need to be entered in the Competition to take this course. Students enrolled in Strategic and Entrepreneurial Management (EEE 4513) should not take this course for credit without first talking with the instructor. The Business Plan Lab concentrates on the mechanics of constructing a creative, realistic and effective business plan for a new concept that the student team has generated and developed. Thus, it is intended as a “hands-on” experience that explores process that a person must go through to put together a proper business plan for a start-up venture. No business background is necessary.
Th360 The Art of Entrepreneurship: Pipe Dreams Studio Theatre
Students enrolled in TH360 are the Artistic and Production Teams of Pipe Dreams Studio Theatre, Millikin's student-run theatre company. Teams meet weekly to establish goals, set timelines, and execute plans in addition to presenting a monthly report to Pipe Dreams' Board. Emphasis will be placed on the concept and business development, programming, and marketing/branding.
Strategy in an Entrepreneurial TRATEGY IN AN ENTREPRENEURIAL CONTEXT
This course takes the perspective of the entrepreneurial executive to examine why firms differ in their performance. This is an integrative capstone course in which materials and techniques are drawn from many disciplines. You’ll be asked to think as an entrepreneurial executive in this course. Specifically, we will examine the processes, methods and steps involved in strategically managing the growth and performance of established new ventures. In pursuit of this end, you will be presented with multiple opportunities to identify key business problems, propose solutions, and recommend actions. The key to success in this course is the cumulative learning process that will require you to draw upon the full breadth of your educational and personal experience to develop a more sophisticated view of business and management as the course progresses.
Strategic Planning for Community Entrepreneurs
We are facing a very difficult time where decisions need to be made given limited resources. The economic situations around the world are challenging in this time period. Many people are looking for alternatives to create new opportunities. This course offers everyone a chance to create your own opportunities. The focal points of this class are “strategies” and “strategic resources”.
Strategic Entrepreneurship Management
This is an integrative capstone course in which materials and techniques are drawn from many disciplines. Within this course, you will draw upon your knowledge from these different disciplines in achieving one key task: the written and oral presentation of a business plan. The ultimate goal of this class is to provide you with an effective foundation upon which you can build to compete in the Riata Business Plan Competition. The purpose of class time will be to present to you topics (e.g., opportunities, internal and external environment analyses, market analyses, etc.) for you to consider in formulating your business plan, provide knowledge for how to effectively signal value in your business plan, offer detailed feedback on your business plan components, and help you think comprehensively about your business and the context in which it operates.
Starting and Running Your Business
Students will work in teams that compete within the retail industry via an entrepreneurship simulation game over the course of the class. Students learn by doing from start-up to the first years of business making decisions about research and development, location, marketing, production and operations, human resources, finance and total quality management.
Starting an Art and Design Business
Entrepreneurship can mean the creation of new business venture or the start of great ideas that reimagine existing businesses. This class will cover advanced theories to explain and understand entrepreneurial thinking. Exercise in this course focus on the actual launch of a student's business using the Business Plan Builder tool. Students should be prepared to work on their individual plans throughout the term and receive feedback from other students and experienced entrepreneurs. This is an online course ONLY.
Social, Sustainable and Mission Entrepreneurship
Entrepreneurs and existing companies are realizing that there are intangible benefits to entrepreneurship with a purpose that is greater than just the bottom line. This course explores enterprising entrepreneurial ventures all over the world, highlighting social, sustainable and mission oriented entrepreneurs with innovative, big ideas. Students will explore how an entrepreneurial venture can be a vehicle for their own purpose in life.
Social Entrepreneurship
This course would introduce student to the core concepts, practices and challenges of social entrepreneurship – using entrepreneurial skills to craft innovative responses to social problems. It would allow students to take a strategic perspective on social change, by demonstrating how social entrepreneurs can stimulate systemic change through local intervention and collaboration. Students will explore case studies, survey results and lessons learned by non-profit and for-profit organizations that have launched successful social ventures. In addition, students will partner with local for-profit and non-profit organizations to develop new or improve existing community outreach initiatives. Alternatively, students may design their own programs that target specific community or social needs.
Social Entrepreneurship: The Art and Science of Business Development for the Public Good
The intent of this course is to introduce students to the complex dynamics—the ‘art and science’ if you will—underlying Social Entrepreneurship as an emerging national and global phenomenon. The course challenges the student to look beyond well established business objectives—the creation of wealth—and investigate how wealth creation can impact public good. The course will consist of lectures, case discussions, and original research conducted by the student(s). An investigation of global social entrepreneurial initiatives including the establishment of India’s Grameen Bank, Transparency International, Social Accountability International, the Ethos Institute, the Ashoka Foundation, and other well known, and lesser well known, “social value” initiatives and their leaders will be useful in understanding the entrepreneurial aspects of business planning, scaling, and sustainability.
Social Entrepreneurship: Building an Organization to Create Social Change
“One person can make a difference,” this course is designed: To empower you to learn about social change. To empower you to affect change. To empower you to see injustice and take action. And ultimately, to empower you to change a life. The course will combine interactive lectures, classroom discussions and hands on activities, readings and guest speakers. Bill Drayton, founder of Ashoka, the leading organization dedicated to transform the global citizen sector, led by social entrepreneurs said, “the core psychology of a social entrepreneur is someone who cannot come to rest, in a very deep sense, until he or she has changed the pattern in an area of social concern all across society.”
Small Business Management
This course examines the practical aspects of managing a small business and examines the various functional components of a small business from an entrepreneurial and sustainability perspective. The primary focus of the course is on providing small business owners with information on how they can improve and better manage both potential and existing businesses. The key business areas of accounting, finance, marketing, human resources and general management will be addressed. The main focus of the course is the interviewing of a small business owner and the development of a business plan for managing a small business based on a case study. The course also relies on student participation with classroom discussion, guest speaker (hopefully), and case analysis.
Small Business Field Studies
Field programs designed to familiarize the student with the problems of small business owners and/or operators. The student acquires firsthand knowledge and experience by dealing with ongoing businesses
Seminar in Social Entrepreneurship
Social entrepreneurship is a growing field that depends on market driven practices to create social change. Social entrepreneurs leverage available economic resources and innovation to support their passion to have a positive impact on the global and local community. Social entrepreneurship is a critical topic for students and professionals who plan careers in both for-profit and not-for profit organizations. A global interest in ecological, economic, political and social welfare requires that organizations respond wisely to societal demands. An examination of social entrepreneurship provides the framework for understanding and practicing socially responsible behaviors. Proponents of social entrepreneurship recognize that innovation, creativity, adaptation and planning are key ingredients in creating ventures that respond to critical social needs.
Relationship and Organizational Competencies for Entrepreneurs
Development of the relationship and organizational competencies for entrepreneurs. Focuses on the development of persuasion, delegation, and organizational skills for individuals who launch business and/or play key roles in their growth.
Opportunities to Action: Business Plan
This course provides students with the knowledge and skills to develop their feasibility plan into a business and operating plan for a new venture opportunity.
New Venture Startup
This introductory course is designed for non-business program students who wish to start-up a business (or non profit venture) of their own or want to assess their own potential for such an option. It will help the student to understand the complexities facing start-ups. The process of business planning will be featured. The course will assist in the creation of new Canadian ventures or at a minimum this course will cultivate the entrepreneurial spirit within the individual. Students will be required to work in a team to attempt to develop a business plan for a new venture.
New Venture Planning
This course is designed to teach you how to develop, present and defend a business plan. We will do this by having you participate in a team that will actually develop a plan. The plans you write should integrate all important business disciplines and be comprehensive. The course is structured around the key elements of a business plan. We will also study issues related to business plan implementation – including gathering resources, developing operational systems, and various potential legal issues.
New Product Development and Marketing
This subject is designed to provide students an appreciation for a variety of elements involved in creating and selling a successful new product in today’s complex environment. The subject examines both internal organizational and external environmental influences. Though a text has been identified to direct class discussions, students are expected to seek information and examples from outside the classroom to supplement daily debates. Students will undertake a semester project to examine the new product marketing process in much greater depth than can realistically be understood through reading and discussions in class. The guided hands-on experiential learning will provide students a real world perspective of the new product marketing process. The projects will be conducted by groups of students.
My Life Venture
My Life Venture will engage students in aspects of self-discovery and entrepreneurship. Students will learn about themselves, their decisions, and their goals, and see how entrepreneurship could play a role in their lives. Students will be introduced to concepts in entrepreneurship and personal finance in the context of social, business, political, and artistic realms. Students will be introduced to entrepreneurship opportunities available at ASU over the course of their academic careers and will be exposed to local entrepreneurs and their success factors. Students will simulate the entrepreneurial idea creation and development process.
Minority and Women’s Entrepreneurship
It is an exciting time for women and minority entrepreneurs. These groups are starting businesses at a faster rate than the population at large. Yet they are underrepresented in many industries, experience high failure rates, and often start lifestyle ventures that do not grow. So, how are we to understand race, gender, or ethnicity in light of these trends, especially when being a minority or woman has historically been identified as a barrier to business success? This course will look at these factors and their influences and impacts on the entrepreneurial revolution here in the US and around the world.
Managing Family Enterprise
The family business dominates every local economy. It is a unique business with unique challenges and as such management of this type of operation requires an understanding of the special problems and issues that confront family businesses. This course therefore explores the business, personal, and interpersonal issues associated with a family-owned and managed company. It focuses on the family enterprise and the dynamism and uniqueness it brings to contemporary business and entrepreneurship. It will explore the family system, the business system, the ownership system and their interactions - functional and dysfunctional. Having a family derivative, it provides students with an in-depth knowledge of how a family business operates and specifically address challenges to family businesses such as strategic family and business planning; succession planning (training and letting go); family business communications and conflict resolution; ownership and estate planning.
Small Business Field Studies
Field programs designed to familiarize the student with the problems of small business owners and/or operators. The student acquires firsthand knowledge and experience by dealing with ongoing businesses.
Management & Human Resources
Entrepreneurship is a foundations-level course. This course will examine the foundations of entrepreneurship through multiple lenses and perspectives. This course helps students understand the role of entrepreneurship in the allocation and distribution of scarce resources for the creation of wealth and prosperity in society, and entrepreneurship’s influence on contemporary world issues. The course finishes by examining how different entrepreneurship opportunities result in different organizational structures and the unique requirements of those structures. This course will help prepare students for advanced learning in opportunity creation and discovery, organizational design and formation, industry evolution, and personal enterprise.
The Accelerator
Welcome to The Accelerator! We are excited to have you in the course. The Accelerator is a dynamic learning and business development experience, unlike any class you will have had before. You start with your own creative ideas and, through the rigorous lean startup protocol, strive to determine the exact business model by which to launch and go to scale. As such, The Accelerator is focused on the professional development of young entrepreneurs and the connection of promising new ventures with early-stage technology, support services and funding in Central Ohio and throughout the Midwest. The Accelerator model is based on lean startup and customer development principles (i.e., innovative business models, scientific approach, hypothesis testing, rapid iteration, minimum viable product, problem solution fit, and customer discovery).
Law & Entrepreneurship
This course is designed to help students understand how to recognize and ethically manage legal risks within an emerging enterprise in order to optimize opportunities. Topics include: evaluating appropriate business organizations; understanding alternatives for obtaining capital (whether from venture capitalists, angel investors, financial institutions, or family members); using employees to help achieve organizational goals; protecting intellectual property; and, complying with the regulatory environment for advertising and marketing a product or service.
Introduction to the Business of Healthcare Management
Influence of healthcare services/systems on business organizations. Issues of healthcare organizations, professions, ethics, and assessment. Organizational patterns for healthcare delivery and issues in financing healthcare. Prerequisites: sophomore standing or permission of instructor ; GPA of 2.0 or above.
Introduction to Entrepreneurship & Small Business Formation
This course introduces the concept of entrepreneurship and new business formation to undergraduate students. The aim of this course is to provide basic information regarding what is entrepreneurship, what does it take to be a successful entrepreneur, how to set-up and manage new business ventures. Students will examine various topics like, recognizing opportunities, feasibility analysis, business plan writing, ethical and legal considerations of entrepreneurial ventures, developing an effective business model, arranging for funding etc.
Introduction to Entrepreneurship
An introductory course intended to provide students with a solid foundation in terms of the vital role played by entrepreneurs and entrepreneurship in the 21st century global economy. In a sense, this is the cornerstone course, which is complemented at the end of your program with the capstone business plan course. During this semester, we will assess, explore, critique, and celebrate the phenomenon of entrepreneurship. Entrepreneurship is approached as a way of thinking and acting, as an attitude and a behavior. Our emphasis is on entrepreneurship as a manageable process that can be applied in virtually any organizational setting. Moreover, our interest is in sustainable entrepreneurship, or entrepreneurship over the life cycles of people’s careers, of organizations as they evolve from start-up enterprise to sizeable corporation, and of societies as they move from undeveloped to post-industrial. However, our principal focus will be on the creation of new ventures, the ways that they come into being, and factors associated with their success. This is a course of many ideas and questions, and you will be encouraged to develop and defend your own set of conclusions regarding each of these issues. It is also a course that integrates a number of different disciplines, ranging from sociology and psychology to economics, finance, marketing, and human resource management. Further, it is a course that mixes theory with practice, and you will be challenged to apply principles, concepts and frameworks to real world situations.
Introduction to Entrepreneurship
Introduction to entrepreneurship concepts and lead-in course to the Department of Management's entrepreneurship concentration and capstones in other majors. Designed to help you understand how a business is created from the identification of an opportunity and an idea to monetization and market access. During this course you will participate as an active member of a new business to have a real-life, hands-on experience in creating and running a new venture. The course may help you decide if you have an interest in starting or being part of an entrepreneurially driven business at some point in the future. To that extent, there are follow-on courses in Entrepreneurship (MGT 440) and Business Plan Development (MGT 445) as well as many courses in other ASU colleges that build on the fundamentals in this course.
Introduction to Community Entrepreneurship
The purpose of this course is to help students to learn more about yourself, your career ideas, and existing situations in our society related to entrepreneurial issues by engaging in reading, writing, discussion, and activities. The teaching team hopes to bring a broader understanding of entrepreneurship into your heart and daily life using a safe, comfortable, and interactive learning environment.
Introduction to Business Management
This course will serve to familiarize students with the basic topics, concepts and problems that arise in any organization and amongst the people who work in them. The main objective is for you to discover the Entrepreneur inside of you; thus confirming that the career that you have chosen is the one that will make your life most fulfilling. This course is designed to also cover a number of smaller objectives:
- Understand what management is and the role a manager plays in an organization.
- Learn the importance of planning and strategy within an organization, and the tools required to effectively do this.
- Develop a systematic approach to identifying business opportunities.
- Learn about the necessary functional areas needed to run a successful business: marketing, finance/accounting, operations/productions, sales and human resources.
- Develop the necessary skills to become a “good” communicator.
- Comprehend the importance of having controls throughout the business process.
- Understand the core parts of a business plan, in order to create and present a preliminary business plan.
International Entrepreneurship
This course is designed for students interested in starting, joining, or holding stakes in international ventures. It examines the creation and management of business ventures that have international dimensions and provides insights into economic and formal/informal institutions affecting entrepreneurship.
Intellectual Property Law in a Commercial Environment
Intellectual Property represents a significant component of business assets in the U.S.. In this course you will learn to identify intellectual property, spot issues relevant to securing and maintaining intellectual property rights, and explore ways to use intellectual property rights. We will address trademark, copyright, patent, and trade secret uses in the commercial environment. There will be opportunity to experience applying for copyright protection and doing the initial inquiries concerning patent applications. We will cover the basic rules of law governing intellectual property rights, strategies for using those rights, as well as social and ethical consequences.
Innovation & Entrepreneurship
In this course, we explore the creation of new ventures in the face of risk and limited resources. We examine critical issues such as new venture strategy and business planning in a local, domestic and international context. In order to do this, we will synthesize knowledge from many disciplines building on your foundation in a variety of core and elective business topics (e.g., international business, accounting, marketing, finance, operations, strategy).
Drawing on course materials, the perspectives of the class members, as well as guests from the community, we will explore business concepts related to start-up and early stage ventures, including analysis of business opportunities. Throughout this process, my goal is to facilitate a broad perspective of entrepreneurship-- one which takes into account how, both locally, domestically, and internationally, business start-ups are an important driver of economic growth. Emphasis is placed on understanding the private enterprise system and what it takes to start and build a new venture.
This course is, by nature, an interactive course. We will interact with each other, as well as the community at large. You will be asked to engage with the community (as an entrepreneur and as a consumer of goods and information). Furthermore, as a part of this class, we will have multiple guests come in, from the Richmond community, to share their experiences and learn about your experiences.
Imagination
In the midst of rapid technological change and global economic and social transformation, creativity and innovation have replaced physical labor and organizational bureaucracy as key sources of economic success. Entrepreneurial firms and communities of all sizes are looking for the “next big thing” that will be the key to growth. Increasingly, economic development experts agree that the next big thing is 2 creativity. This course is intended to introduce principles and techniques of creativity as resources for development of an entrepreneurial mindset. Upon course completion, students should be able to:
• Recognize your own innate creative potential and its role in living a full life;
• Appreciate the courage it takes to come up with and implement new ideas and approaches in business problem-solving;
• Generate a markedly higher number of innovative ideas when confronted with a task or problem;
• Recognize your creative blocks if they are imposed by others, as well as when you might impose the blocks on others;
• Apply a variety of techniques for overcoming obstacles to creative problem-solving;
• Appreciate and overcome the challenges in accomplishing creative solutions in group contexts;
• Assume different roles in successfully managing the creative process;
• Sell creative solutions to others in an effective manner;
• Develop viable product or service concepts around which ventures can be initiated, and lessons to carry forward beyond the class;
• Show increased understanding of the cognitive processes and events that underlie and generate ideas for new products or services and the evaluation of their practical value;
• Acquire skills in formulating ideas for new products or services and determining whether these ideas are feasible and therefore worth pursuing.
Ideas to Opportunities: Feasibility Analysis
Provides the knowledge and skills to develop a feasibility plan for a new business venture that will be the basis for developing a business plan.
Growing Small and Family owned ventures school of entrepreneurship
Firms go through stages as they mature and tend to lose the informal management system and style that was successful in the earlier stages. Many entrepreneurs and managers are unprepared for the demands of growth. People, infrastructure, systems, operations and finances are all strained. The objective of this course is to familiarize students with some of the unique issues faced by owners of growth-oriented, entrepreneurial firms and family businesses.
Fundamentals of Entrepreneurship
Upon completion of this course, participants should be able to demonstrate the traits and behaviors associated with entrepreneurial success. They would have gained the basic business knowledge and skills that are required to start a successful small business and should have an obtained an appreciation of the business activities performed by entrepreneurs in managing that business.
Fundamentals of Entrepreneurship
The entrepreneurial process is about opportunity, preparation, action, and leadership—whether the setting is within an existing company or a new venture. This course will focus on the opportunity piece of the entrepreneurial process. The course begins at a macro level exploring the impact of entrepreneurship on the economy and in society and progresses to the micro level exploring the individual entrepreneur and the process of opportunity creation and discovery. In this course, students will develop a greater self-awareness of their fit with entrepreneurial environments and learn the processes of opportunity discovery and creation, resource analysis, strategic entry, and opportunity assessment. This will be accomplished through a combination of readings, projects, and group and individual exercises designed to simulate the unique environment of entrepreneurship and new venture creation.
From Idea to Reality
Franchising in the US and Canada
Course Objectives:
(1) To learn about franchising from the franchisor’s point of view.
(2) To learn about franchising from the franchisee’s point of view.
(3) To learn about the franchising environment in Canada as well as the U.S.
(4) To acquire in-depth knowledge about a specific category of franchise.
(5) To gain teamwork experience.
(6) To gain experience in public speaking
Franchising in the US and Canada Group Project
The purpose of this project is to learn about the franchises available in a specific category of franchises, conduct an evaluative comparison of the franchises, and make a recommendation to purchase the best franchise in the category.
Foundations of Entrepreneurship
Analysis of the knowledge, skills, attributes and tools necessary to create a sustainable non- or for-profit enterprise, with particular emphasis on principles of concept assessment, organizational planning, selection of effective team members, and the life cycle of products, technologies, and entrepreneurial organizations from conception to introduction, through to maturity and eventual decline or exit. Coursework will include a variety of case studies chosen to reinforce key course concepts. In-class work will include small and en banc group exercises, guest speakers, videos, mini-lectures, and interactive discussion.
Foundations of Entrepreneurship
Social Entrepreneurship Section
The purpose of this course is to explore the many dimensions of new venture creation and growth and to foster innovation and new business formations in independent and corporate settings. This course uses and integrates many of the disciplines in the MBA curriculum. This course appeals to individuals who have a strong desire to become an entrepreneur, or work in a startup, early stage or entrepreneurial minded company that may be pursued now or later in their careers. It also is for those individuals who are considering obtaining jobs in consulting, venture capital, or investment banking where they are dealing with new or relatively new ventures.
Financing New Ventures
This course is geared to participants who may be interested in starting a new venture, playing a managerial or supporting role in a startup or a corporate venture, investing in new ventures, mentoring new ventures, or leading new business development in large companies. This course is designed to give each participant an understanding of venture financing and due diligence related issues, including customer value design, business model design, investor exit plan, valuation, deal structuring, risk mitigation plan, within a framework of strategic decision making for entrepreneurial value creation.
Family Business
This course explores the challenges and opportunities facing individuals and families involved in family business relationships. The course uses a systems model of the family and business to demonstrate the interrelationships and connections among the key stakeholders.
Some of the specific topics include the family system, culture, entrepreneurial influences, conflict and negotiation, career planning, ethics, governance, succession and strategic planning, professional support relationships, and survival skills as a son or daughter in a family business.
Entrepreneurship
Entrepreneurship is a sheer area wherein, management professional gains uniqueness status-quo in practicing it. It is characterized by all disciplines irrespective of management sciences. Entrepreneurship by itself is an integrated discipline which congregates all the diverse disciplines of management, sciences, technology and arts. Entrepreneurship is characterized by its practices. An entrepreneur is the one who manages, executes and practices the blend of these disciplines whether individually or jointly at appropriate place and time to make business out of calculated risk taking. The entire course explores the possibilities of inducing the spirit of entrepreneurship amongst management students / professionals to become an entrepreneur and / or an enterprising manager / intrapreneur or techno-manager in their opted career, which is highly indispensable for the present progressive globalization. The primary objective of this course is to provide students with the basic knowledge of entrepreneurship developmental aspects and its associated practices. The course attempts to intuit the students with entrepreneurial skills and inculcate the same through class-room sessions, self-exercises, cases, assignments. The overall focus and objective of the course is to educate students to learn various entrepreneurial concepts, characteristics, attributes, functions, traits, theories, processes, etc.
Entrepreneurship
The course provides a study of creation, growth or acquisition of a business through entrepreneurial efforts. It examines the nature of the entrepreneurial process and the organization of growth-oriented companies. Topics include research of markets, methods of financing, venture capital, leveraged buy-outs and acquisitions. It also reviews the legal and tax aspects, valuation, and planning techniques necessary to a successful venture.
The course utilizes the case method as the basis of study, supplemented by frequent lecturers, such as venture capitalists, lawyers, entrepreneurs and bankers, who bring specific practical talents to the course.
Entrepreneurship
Entrepreneurism refers to the study, understanding, and practice of business as a process from the perspective of the chief executive officer (CEO). Entrepreneurism means looking at the big picture and understanding the fundamental processes by which businesses make profits, and being able to gather and access resources in order to exploit a perceived business opportunity with the intent of creating wealth.
Entrepreneurship Management
This course will focus on the entrepreneur’s role in initiating and developing new ventures providing students with a strong sense of the creative and critical thinking skills required for entrepreneurship. Students will gain knowledge and insight into the characteristics of entrepreneurs and the development of new ventures through experiential assignments focused on entrepreneurial characteristics, opportunity identification, opportunity evaluation and business creation. Student groups are expected to brainstorm business ideas; select an idea for further investigation; collect primary and secondary data; and draw inferences about the market potential for the idea. Students will learn to represent their ideas physically and verbally. Students are expected to develop and deliver an opportunity evaluation document, an idea prototype and a professional presentation. Activities cumulate in a comprehensive Business Plan.
Entrepreneurship in Apparel Retailing and Design
Exploration of issues in entrepreneurship relative to apparel retailing and design and development of skills necessary to establish and maintain a successful business.
Entrepreneurship I
Course intro and general details
Entrepreneurship
This course will seek to provide a well-grounded understanding of the essential entrepreneurial and small business management principles. Key business areas of management, marketing, finance, and accounting will be addressed from an entrepreneurial perspective. Students will learn to create a feasibility analysis, build a full scale business plan, and develop a comprehensive business strategy for launching and managing their entrepreneurial venture.
Entrepreneurship as Mission – From Idea to Market
Entrepreneurship is the driver of innovation in business today, whether in a new venture, within a corporation or on the mission field. This course is an overview of entrepreneurship with a perspective of purpose and mission for the new venture that can be greater than profits alone. Included are idea generation, social and sustainable entrepreneurship; planning, financing and marketing for the new venture.
Entrepreneurship & Venture Management
Welcome to the new competitive age. The business world in which you will manage people and organizations is not the one of your parents or grandparents. It is a world defined by dramatic change and high levels of ongoing turbulence, which means both more threats and more opportunities are confronting every business. A major result is that the new competitive landscape is characterized by a global entrepreneurial revolution. Today, the essence of competitive advantage does not lie in traditional areas such as low cost or high quality. Rather, competitive advantage is defined in terms of speed, innovativeness, adaptability, flexibility, and aggressiveness. In short, advantage comes from being more entrepreneurial than the competitor. Hence our focus in this course is entrepreneurial management.
The course is meant to serve an integrative role, bringing together all the pieces and parts of business. The challenge in business today is to move away from functional silos and adopt an innovative, cross functional approach to problem-solving. Consistent with this challenge, our focus will be on entrepreneurship, or the “pursuit of opportunity without regard to resources currently controlled”. There is no aspect of business that is more inter-disciplinary and cross-functional than entrepreneurship. We will explore how something is created from nothing, in the process examining the interface between entrepreneurship and marketing, economics, technology, financing, logistics and operations, human resource management, ethics, and other key areas.
Entrepreneurship and Technology in Health Care
Introduces how technology helps create new business ventures in the health care industry. Health care delivery processes and mechanisms relevant to turning ideas into profitable opportunities will be addressed.
Entrepreneurship and Small Business Management
Small businesses have been the backbone of the American economy since the days of our founding fathers. Hundreds of new small businesses are started each week, unfortunately, most of them don’t make it through the first three years of operation.
Entrepreneurship drives not only the start and growth of small businesses, but can be seen in all types and sizes of organizations. It is being opportunity-focused and at the same time doing what you love. It can create wealth in many forms---money, independence, power, and innovation.
Small business owners are not the faint of heart, the timid, or those who want everything in black or white. They are self-motivated, independent, persistent, can learn and bounce back from failure, and are willing to take and manage risks.
In this course, we will go thru the process of developing and preparing a realistic, workable business plan for a small business. We will look at issues that affect small business owners in today’s business environment. Students will learn sources of information available for both new and ‘old’ small business owners to aid them in running their business thru the textbook readings, case studies, videos and outside speakers. Actual small business owners will relate their personal experiences in their businesses.
Entrepreneurship & New Ventures
Entrepreneurship permeates Babson College; it is considered the liberal arts of business education. Keep an open mind, think outside the box, re-evaluate your own views of entrepreneurship, and intellectually challenge your peers. Entrepreneurship is a way of thinking and acting. How are you thinking and acting? You will acquire a greater understanding of the entrepreneurial process – a process of opportunity recognition, resource marshalling, and team building driven by communication, creativity, and leadership. When process and passion collide, the seemingly unconnected become connected. New ventures are born, stagnating businesses grow, and flailing businesses are reinvented.
Entrepreneurship and New Venture Management
This course is designed to endow you with an entrepreneurial perspective, enhance your ability to use functional knowledge in an applied setting, and familiarize you with the skills and resources necessary for starting a new venture. By the end of the class you will be able to:
Identify trends and opportunities in the marketplace
Formulate new venture ideas
Construct a market analysis
Present a competitive analysis of a specific industry
Create a revenue model, forecast costs and demand, and assess potential profitability
Understand how venture capital and valuation work
Put together and present a business plan for a new venture
Analyze ventures, both inside and outside of corporations
Entrepreneurship and New Technologies
The purpose of this course is to bridge the gap between technical competence and entrepreneurial proficiency. Students are not expected to have any formal business background, but instead, to have a strong background in a technical field. These fields can range from the engineering disciplines to computer science, and from biology and chemistry to medicine. Accordingly, the course will provide the necessary exposure to the fundamentals of business, while minimizing the use of business school jargon. We will approach entrepreneurship as a manageable process built around innovativeness, risk-taking and proactiveness. We will explore entrepreneurship as processes, as planning, as parts, and as people. Our focus will not be on start-up companies per se (e.g., a new restaurant concept), but on ventures where the business concept is built around either a significant technical advance in an operational process, or in the application of technology to create a new product or service.
Entrepreneurship and Entrepreneurial Behavior
The course allows students to obtain theoretical and practical knowledge in the area of entrepreneurship and business management in the actualities of constantly changing surrounding environment and customers’ orientation values. The implementation of this objective is accomplished by exploring the nature and core characteristics of the entrepreneurial activities, trends and innovative lines in its development, discussion about the basic profile and functions of the entrepreneur, forms of entrepreneurship; the emphasis is on the skills needed to discover entrepreneurial “windows” and develop entrepreneurial strategies, as well as the culture of the contemporary entrepreneurship.
Entrepreneurship & Empowerment in South Africa
Entrepreneurship is the key to the South African dream. It is a gateway to opportunities for those traditionally excluded from the economic and political mainstream. It is the nexus between ideas, resources, and daring individuals that results in sustainable economic development. There is a need for entrepreneurs with creative business concepts and the courage to turn these concepts into sustainable enterprises---enterprises that can create jobs while also providing society with needed products and services. However, most small businesses fail to achieve meaningful growth, are marginally profitable, and operate as “hand-to-mouth” types of ventures.
Entrepreneurship : The Real-Time Case Study
As you read this, the managers of a new high-tech company, (to be announced), are striving to achieve the entrepreneurial dream. On a special website you will follow that company, and see their progress week by week. But you will do more than just watch. You will be actively engaged with the company, analyzing its problems, and making input. You will be participating in an in-depth, real-time case study.
Entrepreneurship – Art of the New
Conventional wisdom in this country has reduced entrepreneurship to a veritable formula: Novel Idea + Business Plan + Venture Capital = Success
This notion is promoted by the business media, institutional investors, academicians, policy-makers, and entrepreneurs themselves. The simple fact of the matter is that it is wrong, and distorts our understanding of the origins of most successful new ventures. This distortion has profound implications, and may well be the most significant "barrier to entry" for countless individuals. This course will explore the origins of successful new ventures, in both the for-profit and the not-for-profit arenas, and the numerous myths and misconceptions that have developed about entrepreneurship and innovation.
The course also will identify and explore the discreet steps involved in transforming an often vague and unrefined idea into a clearly articulated business model and eventually a launch plan designed to get into the market as quickly and inexpensively as possible. It will also focus on risk assessment, project management, and making decisions in environments characterized by rapid change and chronic resource scarcity. In this latter context, students will explore the extent to which, increasingly, all management and leadership is entrepreneurial in nature.
Entrepreneurial Organizational Appraisal I
Upon completion of the pair of courses, students will be able to:
Develop and communicate practical insight into an entrepreneurial organization.
Integrate and communicate the functional knowledge and skills acquired in earlier semesters.
Manage a complex project.
Start up a new venture.
Work effectively in a team environment.
Set goals and develop milestones to achieve them.
Apply key entrepreneurship skills in all functional areas of an entrepreneurial organization.
Entrepreneurial Marketing
This is a course about becoming a guerrilla. It is based on a dramatically new approach to marketing. Recent years have witnessed the use of such terms as subversive marketing, disruptive marketing, radical marketing, guerrilla marketing, viral marketing, convergence marketing and expeditionary marketing. Each reflects an alternative approach to conventional marketing. This course represents an attempt to bring together these perspectives by providing an integrative framework called “entrepreneurial marketing” (EM).
Entrepreneurial Management
This course in entrepreneurial management provides a forum for the in-depth examination of mindsets, methods, and managerial activities that follow the entrepreneurial process from opportunity recognition to planning and creating new ventures.
Entrepreneurial Ideation and Innovation
This course is focused on ideation/innovation – immersion into entrepreneurial mindset development; innovative thought, openness to new ideas, opportunity recognition, collaboration, and team coaching. The entrepreneurial mindset is not just about being an entrepreneur…it's about possessing unique thought processes and the actions of complete ownership of whatever you are involved in…it’s also about effectively and efficiently communicating your ideas. This course will offer immersion activities that will allow the student to develop self-awareness, self efficacy, and better understanding of their self-identity as they actively engage in creative problem solving.
This course is team taught with two coaches that provides a unique 360 degree perspective of entrepreneurial mindset development. This course is designed to provide the student with some foundational ideation/innovation concepts as well as engaging the student in reality-based ideation. The objective is for the student to develop their awareness and abilities in understanding the role ideation/innovation plays in today’s value creation process.
Entrepreneurial Growth – The Next Level
Students expand their application of entrepreneurial skills through a business growth simulation of a manufacturing firm within a given industry. Research and development, marketing, production, finance, human resource management and continuous qua lit y improvement decisions all come into play as student teams compete and seek entrepreneurial growth for their companies.
Entrepreneurial Finance
This course focuses on financial analysis, financial forecasting, financing, capital costs and working capital management of startup businesses and existing businesses in the early stages of development.
Entrepreneurial Design Thinking
This course will teach students to use a design thinking approach to decision-making and problem solving. By learning this process students develop skills to help them become more successful at discovering new opportunities in any environment by refining their problem solving, listening, decision-making and team working skills. This course will actively engage students in developing tangible, conceptual frameworks to problem solve. Taught through a combination of lectures, hands-on lab work, field trips and guest lectures, Design Thinking for Entrepreneurs is a course focused on applied innovative thinking.
Entrepreneurial Creativity & Innovation
Organizations – new entrepreneurial ventures, large corporations and nonprofit endeavors – need individuals who can identify problems, develop and implement creative solutions, find new opportunities and markets, and manage in ways that enhance others’ creativity. This requires employees who think and behave as creative entrepreneurs. This course will help you understand the importance of entrepreneurial creativity and innovation, teach you to identify opportunities and provide you with techniques for coming up with creative ideas and solutions to problems. You will learn about and assess yourself in order to determine whether you want to become an entrepreneur or an intrapreneur (an entrepreneur working within a corporation).
Entrepreneurial Communication and Influence
Communication, in the world of entrepreneurship, is an essential skill that can help catapult your success. The goal of this course is to explore the role of communication as practiced in various stages of entrepreneurial leadership, both in nonprofit and for profit environments. Creating and communicating a compelling vision is a critical life and success skill. Entrepreneurs must have the ability to effectively communicate their vision to a wide variety of audiences. Especially in today’s business climate where borders cease to exist, today’s entrepreneurs must be prepared to communicate effectively to various constituencies on a global scale. Through interesting classroom work, case studies, lectures, team projects, guest lecturers and real-world applications, students will identify, explore and participate in a myriad of communication exercises to help them gain a better understanding of what is expected in business communications and how to become an effective business and entrepreneurial communicator.
Emerging Enterprise Consulting
Entrepreneurship is the key to the American dream. Sustainable growth and an enhanced standard of living for all Americans are dependent on a vibrant, growing entrepreneurial sector. There is a need for entrepreneurs with creative business concepts and the courage to turn these concepts into sustainable enterprises that create jobs for citizens and create value for customers. There is a key difference, however, between starting a business and growing one. The majority of small businesses fail to achieve meaningful growth, are marginally profitable, and operate as “mom and pop” or “hand to mouth” types of businesses. A smaller number are responsible for the vast majority of new jobs, new products and services, and net new wealth creation in society. It is this reality that lies at the heart of the Emerging Enterprise Consulting course.
The themes of this course are innovation and sustainable growth. Our focus is to facilitate the survival and growth of existing small businesses that are owned and managed by local entrepreneurs. The course is actually organized into two major components, and these are pursued in parallel with one another. Students will be exposed to a series of modules that address various aspects of the consulting experience. These modules, and the entire course sequence, is designed around the SEE Model, which is a three-stage model intended to guide teams as they approach, decipher, and ultimately create value for the entrepreneurial enterprise. The second component involves actual consulting interventions. Students will be organised into teams of four, and each team will be assigned to one consulting client. The teams will meet regularly with each client, and, employing the SEE Model, move through an evolving series of steps which culminate in a set of value-creating deliverables for the client, and a final consulting report.
Ecopreneurship
This course approaches environmental problems as entrepreneurial opportunities and sees entrepreneurs as influential in creating positive environmental, social and economic change. Students will learn about sustainable businesses, industries and creating value for all of an organization’s stakeholders. Students will work to conceive and develop an environmentally sustainable new business opportunity.
Economics of Innovation and Entrepreneurship
The goal of this course is to explore the process of economic innovation and entrepreneurship, from both microeconomic and macroeconomic perspectives. Key topics include risk and uncertainty, the psychology of innovation, institutional change, product verus process innnovation, the externality of innovation, innovation profit, innovation life cycle, innovation diffusion, business cycle instability.
Directed Business Practice
The Directed Business Practice course culminates with the attainment of a significant number of hours of employment and/or observation in an approved business establishment (for a spring term, the number of hours will approach 100). Each student will receive three semester credits upon successful completion of the total experience, including completed assignments and the workplace experience - this is a non-traditional effort in academic learning. The purpose of the directed business practice is to both extend and refine one’s business knowledge.
The initial charge of this course, in regard to your work experience, is to perform in an exemplary manner. The second charge of this course is to take advantage of this experience to the extent that it can provide the platform for obtaining valuable knowledge. The third charge is to place the knowledge gleaned from this experience in a useful context so that it can be used in your current and/or future employment where your accumulated knowledge will be tested by new experiences. These experiences will add value to your area of degree concentration.
Dilemmas and Debates in Entrepreneurship
This is a course about dilemmas and debates and is “taught” by 32 entrepreneurs. A dilemma is “an argument presenting two or more equally conclusive alternatives; a choice or a situation involving choice between equally unsatisfactory alternatives; a problem seemingly incapable of a satisfactory solution”. The process of entrepreneurship involves the recognition of challenges and dilemmas, vigorous debate, and ultimately, solutions. No solution lasts long in an entrepreneurial milieu whose underpinning is “creative destruction”. We will attempt to discuss a variety of contemporary dilemmas in entrepreneurship by interacting with prominent entrepreneurs and also through your own research and out of class activities.
Creativity, Innovation, and Vision
Explores the processes of creativity and innovation through an interdisciplinary lens. We examine how thinking creativity and informatively gives us the vision to see opportunities to impact society.
Creativity Process in Marketing
Creativity Process in Marketing, focuses on the theories and models of creativity, traits of creative people, barriers to creativity, and real-world examples of creativity and innovation in business. During the first part of the semester, students will learn about and develop their own creative processes through readings, creativity exercises, teamwork, and presentations. The second part of the semester will focus on analyzing real business world examples of companies that achieved a breakthrough in product, pricing, promotion, or distribution that either catapulted growth or significantly delayed the inevitable decline stage of the Product Life Cycle for a given product or service. Presentations, teamwork, real business case examples, and a final creativity/innovation project will facilitate the student learning during the second part of the semester.
Creativity and Innovation
This course introduces the key concepts, visual models, and techniques of creativity and innovation. Students will be exposed to the processes related to developing creative skills and habits with a significant emphasis on problem solving. The course will also demonstrate how to apply these new skills, personally and in team situations in order to innovate and capitalize on market opportunities. Students are introduced to concepts of creativity and innovation as they apply to: individuals and teams (for expression and problem solving), organizations (for-profit and not-for-profit), and disciplines (design, engineering, arts, business, etc.).
Creativity and Entrepreneurship
This course is about learning of risk and failure and growing from it. It is about learning to forge your ideas into a workable business concept, commit them to paper, and flesh them out into a reasonable form that can be tested to see if it would stand up to the demands of a free market system. Many courses teach certainty and conformity. In this class I will introduce you to the reality of uncertainty, and chaos. We want students to learn about individual freedom, independence, and to become self-reliant and self-sufficient.
Creative Marketing Strategies for Small Businesses
This course is designed to provide you with a decision-oriented overview of marketing management for entrepreneurs. The most basic objective of the course is to develop your understanding of the entrepreneurial marketing strategy planning process and the ability to apply it to your own business.
Creating New Ventures
This course is the advanced Entrepreneurship course majors and builds on the threshold knowledge and skills explored in Entrepreneurship 211, 311, or CORE202 (three names for the same class) . It examines how new businesses are started, identifying the issues, concepts, principles, practices and tools/techniques/skills that are relevant for start-up and early stage entrepreneurs. Objectives include understanding entrepreneurs, seeking and evaluating opportunities for new ventures, and gathering the resources needed to convert those opportunities to new ventures. Students will develop and defend an “entrepreneurial venture” before a live audience.
Creating a Scientific Business Venture
This seminar is designed to introduce students to entrepreneurship and how to apply an entrepreneurial mindset by participating in a scientific business venture. The course will include two components: a series of one-hour sessions on entrepreneurial topics from the perspective of a scientist, and a practicum in which students gain experience in assisting with one aspect of a scientific business venture or develop a concept for a new scientific business venture.
Corporate Entrepreneurship
It has been said that entrepreneurship is to the company what speed is to the athlete. In the quest for sustainable competitive advantage, companies are finding that lower costs, higher quality and better customer service are not enough. Today, they must be faster, more flexible, more aggressive and more innovative in order to maintain the competitive edge. In short, they must be more entrepreneurial. Most managers would acknowledge this conclusion, and yet few seem to understand what corporate entrepreneurship really is, or how to make it happen. It is these issues that are the subject matter of the Corporate Venturing course. The so-called “bottom line” of this course concerns how to find the Richard Bransons, the Ted Turners, and the Bill Gates within the mainstream of the company…on the shop floor, in the sales force, at the reception desk, in the research laboratory. The focus is on creating work environments where entrepreneurship is not the exception, it is the norm. This will be a course of many questions, issues and controversies, and students will be challenged to develop and defend their opinions regarding these matters. It is also an applied course, where students must take the ideas, concepts, tools, and frameworks to which they are exposed and apply them in a series of real world cases and contexts.
Consumer behavior
Consumer behavior is the course within the marketing curriculum that most directly applies concepts, principles, and theories from the various social sciences to the study of the factors that influence the acquisition, consumption, and disposition of products, services, and ideas. Knowledge of consumer behavior principles is becoming increasingly important for the marketing manager and the public policy maker. Quite simply, in order to make good decisions the manager must have an understanding of how consumers are likely to respond to the actions of the firm or the government. In addition, an understanding of the factors that influence consumers may assist an individual in understanding his or her own buying patterns. The principles from a number of disciplines are used to describe and explain consumer behavior, including economics, psychology, social psychology, sociology, and anthropology. The course is demanding, but I think students will find that it can help them not only in their marketing careers, but also in their personal lives.
Starting an Art and Design Business
Entrepreneurship can mean the creation of new business ventures or even great ideas that reorganize existing businesses. While covering basic theories to explain and understand entrepreneurial thinking, exercises in this course focus on teamwork approaches to planning opportunities and adventures. Guest lecturers and visits from experienced entrepreneurs offer feedback. This is a hybrid course (50% in classroom, 50% online).
Cases in Entrepreneurship
This course aims to enhance the critical thinking capabilities and research competency of students while building the body of knowledge on the local entrepreneurial environment in Trinidad & Tobago. Students will prepare and present a case drawn from their experience in an interactive style, focusing on important opportunities, decisions or issues faced by either the research team and/or their research organization. Led by the lecturer, the class will critically examine the situation from a number of perspectives. By the end of the class, students will have a better understanding of what it takes to be a successful entrepreneur, how to build a successful company and how to transform and build their communities.
Career Development for Dance Artists
On completion of this course, the student will
· Realize increased familiarity and comprehension of the professional dance world and the possibilities within it.
· Realize increased comprehension of the interaction between culture, money and the arts.
· Craft a resume and curriculum vitae which set out his/her skills and job history in a clear and professional format.
· Write grant proposals which demonstrate clarity of purpose and awareness of the requirements of individual grant programs.
· Grasp the process of concert production including publicity and organization.
· Articulate ideas about dance as a profession.
Business to Business Sales & Marketing
To develop an understanding of marketing that addresses the needs of the organizational customer in industry, government, and institutions. The challenges of the B2B market that confront the marketing manager and sales personnel are discussed in the class. The purpose of this course is to introduce you to business-to-business marketing by identifying the distinctive characteristics of the business market, exploring the way that organizations make buying decisions, and isolating the requirements for marketing strategy success. To gain an understanding of how these marketing activities are best implemented, we will be focusing on practical application. At the completion of the course, students successfully completing the class will have developed a B2B marketing plan, understanding the strengths and limitations of each specific marketing tactic.
Business Planning for New Ventures
“Development of a business plan for a new venture with attention to form of business organization; competitive advantage; accounting systems and controls; financial, marketing, human relations, operations and risk management; government regulation and compliance; social responsibility. Identification of sponsors and sources of help for small business.” (UHH General Catalog)
Business Model of New Ventures
The course provides an introduction to Business Modeling of New Ventures. This course will explore and review the elements necessary in developing the business model for a new venture. The first step in creating a successful new venture is the formation of a business model, which transforms the idea of the entrepreneur into that of a profitable company. The entrepreneur must have the business model for his or her idea developed to the point to first prove to them themselves the idea will result in a sustainable business and second to the rest of the world (customers, capital sources, vendors, employees, etc...). A viable business model will not ensure success of the new venture, but without it, the business will fail. Through highly active class participation, the student will be exposed to learning styles, motivation, and non-cognitive skills associated with entrepreneurial orientation. The course will utilize real life examples of businesses as case studies.
Business Model Design: A Course Overview
The course requires students to identify a market opportunity and develop a business model. The components of the business model are the key deliverables expected in this course. The business model design is key to the development of the business plan. The business model creates, delivers, monetizes, and sustains the customer value. The more efficient and sustainable the business model, the lower is the uncertainty of the cash flow. A business model should tell potential investors and others concerned why your business would succeed. Investors want to know about your "unfair advantage." Investors find your marketing strategy of particular importance; they will want to know how your business is going to make money and how you will make it happen. In designing the business model and its components such as the customer value, the marketing strategy, the operations strategy, the revenue model, the cost structure, you will make several assumptions. The business modeling process will help you identify the key assumptions you have made and state the hypotheses that need to be tested to mitigate the deal-killer risks and to reformulate the market opportunity in order to improve the odds of success of the venture. The business model is then reconfigured before proceeding to launch a venture or raise money from investors. The business model creation requires several iterations and refinements.
Applications in Public Relations
This course is designed to provide applied experiences in public relations and other related communication exercises. Case studies, reactions and critical exercises, group projects and other learning opportunities will be provided to develop student skills. This course will have particular focus on PR writing assignments and on community development as a pr challenge.
Advanced Studio Practicum: Carriage House
This course will focus on ways in which students may further their development as an artist/entrepreneur by engaging work on various projects involving Carriage House Press. Typically, 1 project per credit hour enrolled per semester. The scope and nature of these projects will be determined by the instructor and each student. Projects may include, but are not limited to: an edition of prints, assisting visiting artists in the creation and final edition or suite of printing, or assisting in the planning, coordination, and operations of Carriage House Press activities and functions, etc. Students will be involved in all aspects pertaining to the business of running a fine art printing press. Particular emphasis will be on creating the environment for the students to take ownership of all aspects of Carriage House Press as an active learning laboratory and a viable functioning creative enterprise.
Students must be mature, responsible, reliable, able to work both individually and in groups.
Advanced Business Planning
This course focuses on the critical decisions and action steps that entrepreneurs must make in both planning and initiating a new venture. Students develop new venture implementation plans, and learn how to manage their execution.
Entrepreneurship and Design Thinking
Entrepreneurship and Design Thinking is a course that examines the issues facing entrepreneurs and their business ventures. The course provides a broad spectrum of topics across many business disciplines and gives the student an understanding of both the theoretical and real world tools used by today's entrepreneurial business leaders in achieving success in today's global business environment. The course also explores aspects of entrepreneurship including writing business plans, making investor presentations, and bringing the company to life.
Venture Finance
The course is an extension and specialization of corporate finance into venture and entrepreneurial finance. As such, the course will develop and discuss unique and specialized nature of venture finance, building upon the sound and comprehensive knowledge base of corporate finance. Following the life-cycle of venture firms from the initial idea to the final exit, the course develop and discuss the mechanisms of financing, incentive structure, and other related concepts and questions that are more specific and unique in each stage.
Venture Creation: A Course Overview
The course requires students to identify a market opportunity and develop a business model. The components of the business model are the key deliverables expected in this course. The business model design is key to the development of the business plan.
The business model creates, delivers, monetizes, and sustains the customer value. The more efficient and sustainable the business model, the lower is the uncertainty of the cash flow. A business model should tell potential investors and others concerned why your business would succeed. Investors want to know about your "unfair advantage." Investors find your marketing strategy of particular importance; they will want to know how your business is going to make money and how you will make it happen.
In designing the business model and its components such as the customer value, the marketing strategy, the operations strategy, the revenue model, the cost structure, you will make several assumptions. The business modeling process will help you identify the key assumptions you have made and state the hypotheses that need to be tested to mitigate the deal-killer risks and to reformulate the market opportunity in order to improve the odds of success of the venture. The business model is then reconfigured before proceeding to launch a venture or raise money from investors. The business model creation requires several iterations and refinements.
Venture Capital
This course explores finance from the standpoint of an entrepreneur seeking financing for a mid to high potential venture. Major topics include: making financial projections for startups, assessing how much money a venture requires, understanding different financing sources, and locating and negotiating both debt and equity financing. As time allows, we will also cover financial analysis and cash management for entrepreneurial ventures, turnarounds, acquisitions, and initial public offerings.
The Entrepreneurial Experience
The purpose of this course is to introduce you to entrepreneurship as a process of creating something new that has economic value to others. We will examine entrepreneurship from the vantage point of history, society, and the individual. Most importantly, I hope to expand your awareness of entrepreneurship as a career option.
This course has a substantial communications component. Entrepreneurial ideas are useless without the ability to communicate them clearly and concisely. Our focus will be on written communication. At the end of this course, you will have been exposed to the fundamentals of business writing and learned to edit your own writing for conciseness, logical flow, and clarity.
The Business Plan Laboratory
The development of a great business plan for starting a new business or non-profit organization is the focus of this course. The Business Plan Lab is a service course especially intended for non-business students, minors in entrepreneurship, and students writing business plans for new ventures, including those entered in the Riata Business Plan Competition. You do not need to be entered in the Competition to take this course. Students enrolled in Strategic and Entrepreneurial Management (EEE 4513) should not take this course for credit without first talking with the instructor. The Business Plan Lab concentrates on the mechanics of constructing a creative, realistic and effective business plan for a new concept that the student team has generated and developed. Thus, it is intended as a “hands-on” experience that explores process that a person must go through to put together a proper business plan for a start-up venture. No business background is necessary.