NIL Certificate 2025

OVERVIEW

In the evolving landscape of entrepreneurship education, influencer and solo entrepreneurship have gained new momentum under the banner of Name, Image, and Likeness (NIL). While NIL is a relatively new phenomenon, influencer and solo entrepreneurship have been burgeoning trends for years. The new influence of NIL represents a powerful shift in how students can monetize their personal and business brands. NIL isn't just for athletes. Any student—whether in the arts, sciences, business, music, dance, law, journalism, or technology—can capitalize on their unique talents, knowledge, and personas.

This certification ensures educators are well-versed in the evolving landscape of NIL and related fields, exploring the synergy between these concepts. It highlights how students from all disciplines can leverage their unique talents for success and use this learning as a life skill to keep pace with every-changing landscapes at work. Whether you're teaching at a Division I powerhouse or a Division III institution, the principles and opportunities of NIL remain valuable and applicable.

Stay ahead with the latest data and trends, learn strategies to help all students navigate and benefit from NIL opportunities, and gain access to the knowledge and tools to integrate these transformative concepts into curricula.

The program will be led by Theresa Welbourne of University of Alabama and Rodney D'Souza of Texas Christian University. The 2025 NIL Certificate will commence at USASBE 2025: Fortune Favors the Bold.