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2013 Conference - Pre-Conference Workshops
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Workshops 1 - 7 (Morning)
Thursday, January 10 • 8:30 am - 11:30 am
Workshops 8 - 15 (Afternoon)
Thursday, January 10 • 1:30 pm - 4:30 pm

Morning Workshops


PCW 1 - Effective Strategies for Building Programs, Collations and Research to Support Family Business Initiatives

Thursday, January 10 • 8:30 am - 11:30 am


Carol Wittmeyer and Andrew Keyt, USASBE Family Business SIG Chairs


Kim Eddleston, Ph.D., Associate Professor of Entrepreneurship and Innovation, Northeastern University

Andrew Keyt, MBA, Executive Director, Loyola University Chicago Family Business Center

Roland Kidwell, Ph.D., Professor of Management, University of Wyoming

Timothy S. Mescon, Ph.D., President, Columbus State University

Ritch Sorenson, Ph.D., Opus Endowed Chair in Family Business, Academic Director, Family Business Center, University of St. Thomas

George S. Vozikis, Ph.D., Director, Institute for Family Business, California State University, Fresno

Carol Wittmeyer, Ed.D., Associate Professor of Management, St. Bonaventure


This interactive workshop will provide participants with specific strategies for building family business initiatives ranging from start-up efforts (such as new course development and clubs), to strategies for developing programs/centers, research and outreach activities. Consideration will be given to evaluate of alternative funding and relevant deliverables such as sponsorship vs. membership funding business models. Developing leadership, governance and collations will be covered. Metrics used to evaluate activities will be reviewed. Current research trends and findings will be presented ranging from options for participants such as alumni surveys to research presented at the recent International Family Enterprise Research Academy (IFERA) meeting.


PCW 2 - Protecting Your Students, Your School, and Yourself from the Next Facebook Scandal and Dealing with Collaboration in Entrepreneurship Courses

Thursday, January 10 • 8:30 am - 11:30 am


Judy Gedge, JD, Quinnipiac University, Assistant Professor of Business Law

Dr. David Tomczyk, Quinnipiac University, Associate Professor of Entrepreneurship



In this workshop we will examine the challenges of forming teams in the courses where students may brainstorm business ideas, create an actual business, or further develop existing business ideas. Participants will gain an understanding and appreciation of the legal and ethical ramifications of collaboration and potential approaches to solving this issue.


PCW 3 - Integrating Business Modeling into the Curriculum

Thursday, January 10 • 8:30 am - 11:30 am


Kathleen Allen, USC

Alex Bruton, Mount Royal University (session organizer)

Joseph Picken, University of Texas at Dallas

Advisor: Jeff Cornwall, Belmont University


The traditional focus of the entrepreneurship curriculum on business planning has come under increasing criticism. Although reports of the death of the business plan may be over-exaggerated, many entrepreneurship programs are diminishing their emphasis on the business plan or, in some cases, even replacing business planning with business modeling. And a number of complementary or alternative approaches to planning are becoming well-known (such as Osterwalder and Pigneur’s Business Model Canvas, Blank’s work on customer development, and Mullins’ New Business Road Test). This interactive workshop will present a variety of ways of integrating business modeling into the curriculum at both the graduate and undergraduate levels. The panel will: share lessons they’ve learned making this change using both popular and customized approaches; offer a constructive critique and analysis of the opportunities associated with integrating business modeling into the curriculum; and provide a set of specific practical tools for teaching and learning entrepreneurship in this way. Panelists will also discuss possible roles of the traditional business plan in a curriculum built more on a foundation of business modeling. Participants will leave with a variety of specific teaching tools and approaches that will help them integrate the business model and hit the ground running in their own classes and programs.



PCW 4 - PSED 101: Secrets and Syntax

Thursday, January 10 • 8:30 am - 11:30 am


Kelly G. Shaver, College of Charleston

Amy E. Davis, College of Charleston

Carrie A. Blair, College of Charleston


The Panel Studies of Entrepreneurial Dynamics (PSED I and PSED II) are nationally representative longitudinal surveys of people in the process of starting new ventures. Three to four years of data are available in PSED I, six years of data are available in PSED II. The PSED studies have been described in two edited volumes (Gartner, Shaver, Carter, & Reynolds, 2004; Reynolds & Curtin, 2009) and as of this writing a hundred publications have been based on the PSED. There is, however, no "easy” entrance to the PSED.

This workshop assumes that attendees have research questions about the nature of Entrepreneurship that they would like to answer using PSED I or PSED II. It does not assume (a) any degree of familiarity with the contents of the datasets, or (b) knowledge of how to build syntax files that will answer the research questions of interest. Attendees will learn the overall data structure of the PSED, the differences between the PSED1 and PSED2, and the sorts of research problems for which each is most appropriate. The workshop will cover data cleaning, data aggregation, renormalization of weights, scale construction and mentorship on conceptual questions of interest to individual attendees. Both SPSS syntax and STATA syntax will be included; course materials will be distributed on flash drives.


PCW 5 - The Basics of Writing Public Policy Analysis: An Experiential Workshop


Thursday, January 10 • 8:30 am - 11:30 am


Noel Campbell, Professor of economics at the University of Central Arkansas, and Michael Issa, Co-founder and CEO of Quipu Applications, Inc., on behalf of the Public Policy Special Interest Group.


Sooner or later, every entrepreneurship researcher, entrepreneurship educator, or entrepreneurship support professional will be asked the following question: "How will the proposed/forthcoming change, x, in public policy y affect my entrepreneurial activity or the general entrepreneurial environment?” You probably have a good idea of what is likely to happen, but have you covered all of the bases? You probably know what you want to say, but how do you communicate all of the relevant information correctly and succinctly without losing your audience? The good news is that there are commonly accepted forms of analysis and methods of communication that will help you over both hurdles with confidence. The better news is that Noel Campbell, editor of the Journal of Entrepreneurship & Public Policy, and Michael Issa, entrepreneurship education technology pioneer, want you to join them in a pre-conference workshop designed to help develop these skills in a rewarding, interactive, participatory format.


PCW 6 - Academia & Small Business

Thursday, January 10 • 8:30 am - 11:30 am


Adrienne Hall Phillips, Worcester Polytechnic Institute, Vice-Chair USASBE Small Business SIG


Daniel Degravel, California State University, Chair USASBE Small Business SIG


 San Francisco Small Business Owners


The gap between academia and the corporate world is a recurrent theme of discussion among academics and practitioners. Educational institutions prepare their students for their future jobs and transfer them knowledge and experience to do so. Today, more than ever, students are interested in starting a small business and we as educators must provide transformational ways to help them gain skills, business savvy, and survival techniques for reaching their entrepreneurial dreams.

Accomplishing this will take a combined effort of educators, practitioners, and the general small business community to help propel a new generation of entrepreneurs towards a brighter, more successful future.

PCW Overview This pre-conference workshop aims at providing experiences, material, principles for success, and practical tools to improve small business management, in the context of the "technologically-intensive” San Francisco/Bay Area.

Because academia and the small business community need to understand each other much better, because technology, very present in the Bay Area, appears as a critical factor in small firms’ success, and because consulting can lead to a positive and powerful leverage for improvement, we believe that providing a platform for open discussion and collaboration that will enrich the knowledge base of educators, business owners, aspiring business owners, and consultants, would be extremely valuable for our purpose.

Afternoon Workshops

PCW 8 - The Entrepreneurial University– future challenges for the structure of higher educational institutions

Thursday, January 10 • 1:30 pm - 4:30 pm


Steven Vanden Broucke, University College Ghent

Steve Stevens, University College Ghent


This workshop creates insights and discussion on the results of the European University Enterprise Network (EUEN) project – a pilot project funded by the European Commission in which 7 European universities search for new and innovative ways to implement entrepreneurial behavior in the genes of their organization. This is not (only) about start-up businesses, but about creating more pro-activeness, more university-business collaboration, more multi-disciplinary approaches and overall more hands-on openness towards society. In the end the Entrepreneurial University is created throughout all the individuals who are working within these organizations and within their structures.

Through some results of the project, an active discussion will be started on this topic to create more insights and exchange of knowledge and expertise.


PCW 9 - Running a Boot Camp for Women

Thursday, January 10 • 1:30 pm - 4:30 pm


Thomas M. Swartwood, Drake University


Drake University has developed a successful boot camp program for women that provides the basic tools for starting a business and offers guidance on how to use those tools. With an emphasis on developing a sustainable, doable business model, networking and gaining practical experience, each participant leaves with greater confidence and real know how. In this workshop, we will develop and share best (or better) practices with others who have offered similar programs or would like to develop them.


PCW 10 - Law and Entrepreneurship: Legal Issues Teaching Tools for Various Settings


Thursday, January 10 • 1:30 pm - 4:30 pm



Eden Blair. Assistant Professor of Entrepreneurship, Foster College of Business Administration, Bradley University

Kimble Byrd, Professor of Management, Rowan University

Laura Hollis, Associate Professor of Teaching, Mendoza College of Business and Concurrent Associate Professor of Law, Notre Dame Law School. University of Notre Dame

Sushil Jacob, Staff Attorney and Skadden Fellow, Green Collar Community Clinic, East Bay Community Law Center, Berkeley, CA

William Kell, Lecturer in Residence, UC Berkeley School of Law

Tony Luppino, Rubey M. Hulen Professor of Urban Affairs, University of Missouri-Kansas City School of Law; Teaching Fellow, Regnier Institute for Entrepreneurship & Innovation

Tanya Marcum, Assistant Professor of Business Management and Administration, Foster College of Business Administration, Bradley University

Helen Smolinski, Founding Director, Legal Services for Entrepreneurs, and former Managing Director for the San Francisco Lawyer's Committee for Civil Rights, San Francisco, CA

Malika Simmons, Visiting Assistant Professor, University of Missouri-Kansas City School of Law


This preconference will offer examples and materials, and invite interactive discussion on approaches to teaching legal issues commonly encountered in entrepreneurial ventures. The proposed program contains four content segments:

· The development of syllabi for law and entrepreneurship courses taught within entrepreneurship programs at different types of academic units, and to both undergraduate and graduate students (Moderator: Laura Hollis);

· The use of business cases, exercises and other teaching tools designed to familiarize students with legal issues within entrepreneurship courses of broader scope, and including material relevant to for-profit ventures, nonprofit ventures and hybrid social enterprises (Moderator: Kimble Byrd);

· Collaboration and coordination with law schools entrepreneurship clinics: where is the overlap? How are they different? What opportunities do clinic create for interdisciplinary experiential entrepreneurship education? How might an entrepreneurship program at an institution that does not have a law school collaborate with a nearby law school? (Moderator: Bill Kell), and;

· The role of the "law and entrepreneurship” education in other entrepreneurship programs, including business plan competitions, programs emphasizing technology commercialization, etc., and the potential desirability and content "law and entrepreneurship” teaching certificates or other sequenced programs (Moderator: Tony Luppino).

PCW 12 - Virtual Incubation Social Networks Across Multiple Campuses

Thursday, January 10 • 1:30 pm - 4:30 pm


Christoph Winkler, Baruch College

Stuart Schulman, Baruch College


This workshop will highlight the work on virtual incubation of the CUNY Institute for Virtual Enterprise (IVE) at Baruch College's Laurence N Field Center for Entrepreneurship. In particular, the session will cover IVE's Challenge that links students from over 29 NYC college campuses to help them move their student business ideas from concept to actual implementation. Best practices using social networking technology will be showcased along with actual virtual mentorship components (mentors are alumni, private sector professionals, IBMers, NYC startups and accelerators, etc). The goal of the workshop will be to help other institutions to build similar programs and/or expand their work by participating in IVE's challenge.


PCW 13 - Building Commercialization Opportunities in Rural America Through Accelerator Programs

Thursday, January 10 • 1:30 pm - 4:30 pm


Kathleen Allen, University of Southern California

Timothy Stearns, California State University, Fresno


Accelerator programs are flourishing in urban areas across America; however, entrepreneurs in rural areas must often migrate to cities to access the valued training and investors that accelerators offer rather than remain in their community. This workshop will provide the attendee with the skills and tools to deliver effective accelerator programs in rural areas based on the empirical outcomes of the successful N2TEC Institute model. Materials, methods, and insights into successful delivery of a rural accelerator as well as experiential exercises and discussion will be components of this workshop.


PCW 14 - The Student and Faculty Benefits of the Small Business Institute® – Journal Publications, Teamwork and Experiential Learning (Really!)

Thursday, January 10 • 1:30 pm - 4:30 pm


John Hendon, University of Arkansas at Little Rock

Joseph Bell, University of Arkansas at Little Rock

Gerry Hills, Bradley University

Ron Cook, Rider University


This workshop will cover opportunities provided by the Small Business Institute (SBI) for both faculty members and students in entrepreneurship and small business management. Major topics will include:

  • The Project of the Year (POY) competition: Student teams compete for an award as the top experiential learning student consulting project for the past year.
  • Opportunities for publishing in SBI’s two entrepreneurship and small business academic journals.
  • Becoming an SBI affiliate university: includes program information, SBI assistance in becoming an SBI center, and access to materials for SBI center directors



PCW 15 - Sustainability in the classroom: Creative ways to embed environmental and social responsibility into classroom content

Thursday, January 10 • 1:30 pm - 4:30 pm


Michelle D. Lane, Humboldt State University

Tall Chief Comet, Humboldt State University

David Sleeth-Keppler, Humboldt State University

Nancy Vizenor, Humboldt State University

Kathryn Lancaster, Humboldt State University

Lonny Grafman, Lecturer in Environmental Resources Engineering  


Humboldt State University has a long history of educating on social and environmental stewardship with an entrepreneurial focus. We are presenting this workshop proposal to provide assistance to faculty based on our experiences with providing keys to contextualizing learning outcomes in environmental and/or social responsibility education. We will provide examples of the nexus of how our students "click” into grasping how the idea of sustainability is pertinent and integral to the subjects being discussed. The planned itinerary includes a brief discussion of classroom experiences from four to five faculty members, then an interactive session where we will model our classroom techniques using the audience as ‘students’ and finally discussion groups and a general question-and-answer session to wrap up the half day workshop.

more Calendar

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