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2014 Conference - Learning Journeys
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Journey into the field, have a hands-on learning experience and get up close and personal with interesting change agents in the entrepreneurial eco-system in Fort Worth. USASBE will offer four unique Learning Journeys as part of the pre-conference agenda for the 2014 Annual Conference.

These Learning Journeys will put you in the trenches with been-there, done-that individuals from the private sector, the non-profit community and the academic arena to explore the challenges, opportunities, rewards and risks of developing and implementing new entrepreneurial programs.

In addition, you will network with talented colleagues through an in-depth, off-site trip and build relationships with scholars and practitioners who share your interests. Each Learning Journey will take place from 10:00 am to 2:00 pm on Thursday, January 9 and includes a box lunch and bus transportation. The Learning Journey registration fee is $75. Each session will require a minimum of 20 registrants.

If you haven't yet registered for the USASBE Conference, you can register for the Conference and Learning Journeys by clicking here. If you have already registered for the Conference and would like to purchase a ticket to attend a Learning Journey, please click on the individual title of the Learning Journey below.



Learning Journey 1 - The Entrepreneurship Program at TCU - click here to register!

Thursday, January 9 • 10:00 am - 2:00 pm

You will visit the Neeley School of Business at TCU and learn how the Neeley Entrepreneurship Center identified its theme, developed its core competencies, and created innovative programs, like its International Richards-Barrentine Values and Ventures Business Plan Competition. The program will feature faculty discussing curriculum development, staff reviewing programming and funding, advisors assessing links to the community, non-business faculty showing how they incorporate entrepreneurship into their courses, and students discussing the impact of the program on their careers choices. You will have the chance to see and assess the elements that lead USASBE to select the TCU program as the Model Undergraduate Program in the US in 2011.


Learning Journey 2 - Running a Social Venture Like a Business - click here to register!

Thursday, January 9 • 10:00 am - 2:00 pm

You will visit the National Multicultural Western Heritage Museum and learn how Jim and Gloria Austin have built a social venture from scratch to help preserve and honor America’s cowboy and Western heritage. You will discover that the pioneers who built the unique culture of the American West included African-American, Hispanic and Asian cowboys and cowgirls, and have the chance to see how a vibrant and growing social enterprise developed its mission, vision and strategy. While at the museum, you will be able to see how innovative social entrepreneurs raise funds, work with a board of directors, involve volunteers, link with the community, and create unique events, such as a Hall of Fame Rodeo, to attract patrons, visitors and supporters.

Learning Journey 3 - Creating an Entrepreneurial Eco-System - click here to register!

Thursday, January 9 • 10:00 am - 2:00 pm

You will visit the Fort Worth Technology Incubator and learn the critical role that an incubator can plan in enhancing an environment for innovation in a region. You will see how the incubator links to the university, review its criteria for tenant acceptance, and discuss its impact on the community. In addition, you will discover how the incubator set up the Cowtown Business Angels Network, how it recruited angel investors, and how it evaluates, funds and tracks its investments. Leaders of the incubator will meet with you to discuss issues of sustainability, review lessons learned and offer guidance and advice on contributing to a more vibrant entrepreneurship eco-system.

Learning Journey 4 - Arts & Entrepreneurship - click here to register!

Thursday, January 9 • 10:00 am - 2:00 pm

How are the arts incorporating entrepreneurship into their classes, programs and curricula? How can business students learn to think outside the box by working with artists? Take a learning journey to find out. The College of Fine Arts at Texas Christian University is thinking and acting entrepreneurially. Professor Suki John, in the School for Classical & Contemporary Dance, Professor Sally Packard, director of the School of Art, and Michael Sherrod, entrepreneur-in-residence in the Neeley School of Business, will introduce you innovative ways to link the arts and entrepreneurship, including LaunchPad: Entrepreneurship and the Arts, a cross-disciplinary, experiential course. The course combines arts students with business students to encourage creativity while developing entrepreneurial skills. Through this interactive, hands-on and engaging visit, you will learn about pedagogical issues, curriculum development and experiential classroom techniques that allow the arts and entrepreneurship to creatively and enjoyably collide. Great ready to have a great time!

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