Print Page   |   Contact Us   |   Sign In
2020 USASBE Pre-Conference Workshops & Certifications
Share |


Content Entrepreneurship
Eric Koester, Georgetown University
Jeff Reid, Georgetown University

Saturday, January 04, 2020
8:30 AM - 12:30 PM
Registration Fee: $50

How can we teach entrepreneurial principles to individuals who aren't interested in starting a business? New types of entrepreneurs have begun to apply these principles through the creation and launch of substantive content such as books, podcasts, video shows and courses and events: Content Entrepreneurs such as Tim Ferris, Brene Brown, Adam Grant, Huda Kattan, Gary Vaynerchuk and many more. In this workshop, we'll dive deeply into a new approach for teaching content entrepreneurship to help students learn the entrepreneurial principles through writing and publishing a book, recording and launching a podcast season, creating and releasing a video course or developing an event series.


Through the Content Entrepreneurship program developed by Georgetown Professor Eric Koester, more than 500 undergraduate and graduate students around the world have used these course-frameworks to publish their first book, launch their first podcast season, or produce a video course. This is a hands-on workshop series where we'll break down content and develop content entrepreneurship opportunities at your organization through a formal course setting, as an independent study framework or through a student organization, all of which will broaden the reach of entrepreneurship and expand the students interested in learning these principles in their lives. The Content Entrepreneurship program was named the 2018 USASBE Most Innovative Pedagogy and is being open-sourced to enable more schools to adopt it.


The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas
Dan Cohen, Wake Forest University
Heidi Neck, Babson College

Saturday, January 04, 2020
8:30 AM - 11:30 PM
Registration Fee: $50

The IDEATE method is an empirically proven, step-by-step method that helps students identity, evaluate and select high potential entrepreneurial ideas. At this interactive session, the creators of the IDEATE method will conduct an engaging workshop that is designed to introduce this method to professors interested in enhancing their student's idea generation capabilities. The ability to generate high quality ideas is a key component of developing an entrepreneurial mindset and this session will assist professors by teaching them a method that is proven effective in developing high potential entrepreneurial ideas. When students are working with great ideas, they are much more engaged and invested in class and are willing to embark on other facets of the entrepreneurial method such as customer discovery, lean startup, and design thinking.

Deal Flow, Angel Investment, and Venture Capital Training Workshop
Organized by USASBE’s MWE SIG
Candida Brush, Babson College & The Diana Project
Patricia Greene, Women Investors Academy
Nancy K. Hayes, NKH Group
Cynthia Lang, Columbia University

Saturday, January 04, 2020
8:30 AM - 12:30 PM
Registration Fee: $50

Have you ever wondered what investors are thinking when a business idea is pitched? Do you want to help entrepreneurs, particularly women entrepreneurs, obtain equity funding? If so, this interactive workshop is for you! Participants engage in frank discussions with venture capitalists, angel investors, and tech transfer officers about the characteristics of businesses that receive equity capital. The workshop aims to: (1) teach participants how to prepare women entrepreneurs (any entrepreneur) for venture funding, (2) help you learn how to read investor term sheets, (3) provide hands-on training in deal flow processes, and (4) show aspiring women angel investors how to become a successful angel investor. Anyone who advises or counsels entrepreneurs should plan to attend this session!

Entrepreneurial Mindset Profile (EMP) Certification Workshop
Maggie Dunn, Eckerd College

Saturday, January 04, 2020
1:00 PM - 05:00 PM
Registration Fee: $300

The Entrepreneurial Mindset Profile (EMP) is a cutting-edge assessment based on extensive research into the traits, motivations and skills of entrepreneurs. The feedback report compares an individual’s (or group‘s) scores on 14 scales to exclusive normative data from entrepreneurs and corporate managers. The Certification Workshop gives educators a thorough understanding of the EMP’s development, interpretation, and application so that they can help their students understand the concept of entrepreneurial mindset as well as their own unique profiles. Through certification, educators will: consider the relationship between entrepreneurial mindset and academic success; gain an understanding of the background, research, and key principles of the EMP; learn how to interpret individual and group feedback reports; explore methods for incorporating the EMP into an individual course or larger curriculum; receive a comprehensive EMP Practitioner Guide; gain access to a password-protected Practitioner Website; become eligible to purchase and use the EMP with your students/clients; and receive discounted pricing on EMP administrations.

Creating Experiential Entrepreneurship Exercises
James Hart, Southern Methodist University
Heidi Neck, Babson College

Saturday, January 04, 2020
1:00 PM - 5:00 PM
Registration Fee: $50

Though many are talking and writing about the need for teaching experientially in entrepreneurship education, few are addressing how to create the experiences for our students. This workshop, submitted and conducted by James D. Hart (SMU) and Heidi Neck (Babson), will help participants learn how to better create innovative experiential entrepreneurship exercises, drawing from each of their considerable experiences and scholarship in this subject matter. Participants in this workshop will: (1) discuss experiential learning in entrepreneurship education; (2) learn the tenets of game design and how they can inform exercise creations; and (3) practice creating new exercises that can be used immediately.

Prison Entrepreneurship Program: What Is It and How To Get Students Involved?
Bryan Kelley, Prison Entrepreneurship Program
Simon Mak, Southern Methodist University

Saturday, January 04, 2020
1:00 PM - 5:00 PM
Registration Fee: $499

Participants will progress through a three-step process to earn a Prison Entrepreneurship Education Certificate of Completion. This Certificate signifies a participant is equipped to begin building a sustainable program on their campus to assemble and deploy resources and real-world values-based business skills to inmates so that once they are back in society they have the tools, skills and support structure to pursue healthy, fulfilling and productive lives.

In Step 1, participants will be introduced to the Prison Entrepreneurship Program (PEP), and also to the research surrounding the phenomenon and effectiveness of leveraging entrepreneurship education to hep reduce recidivism. In Step 2, participants will participate in a webinar with the PEP team to take a deeper dive into the business model and operations of the PEP, and learn how to begin the process of implementing a program in their community. In Step 3, a Preconference session at the USASBE 2020 Annual Conference, participants will visit a New Orleans jail and continue their deep dive to learn more about the impact of the PEP and how students can participate. Complete this Certificate Program to get equipped to bring this life changing opportunity to your students and your community. Space is limited.

How to grow a successful mentorship program with limited resources
John Knific, Wisr | John Carroll University

Saturday, January 04, 2020
1:00 PM - 4:00 PM
Registration Fee: $50

Mentoring is a hot topic on college campuses, especially in the entrepreneurship departments and centers. But few campuses have a robust and tech-enabled way to effectively 1) prepare students to engage in a mentoring relationship, and 2) connect the “right” people (students, faculty, staff, alum, and community stakeholders) and the “right” time in the “right” way. This workshop will give participants digital approaches and a preview of low-cost software that prepares students for creating and maintaining effective mentoring relationship and that efficiently enables the intentional development of powerful relationships between all the stakeholders necessary to create a robust entrepreneurship ecosystem.


To Register: Add the session(s) when you register for the 2020 Conference as you check out. 


Already registered for the conference? Register Here Today  


 Questions? Contact
more Calendar

1/3/2020 » 1/7/2020
USASBE 2020 - New Orleans

Membership Management Software Powered by YourMembership  ::  Legal