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USASBE Announces Bold New Brand

Wednesday, July 8, 2020   (1 Comments)
Posted by: USASBE HQ
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The United States Association for Small Business and Entrepreneurship (USASBE) today announces a fresh look to its 20-year old brand.
“We are delighted today to introduce USASBE’s new logo," says Jill Kickul, USASBE Board President. "Our internal brand refresh taskforce partnered with creative agencies Forward Collective and Sagon-Phior to develop the logo. We believe it is a strong symbol of our community: bold, dynamic, vibrant, active and spirited."
“As we approached 2020 and our commitment to continually innovate, we thought it was the right time to refresh our brand logo to align with our mission and the values we espouse,” said Julienne Shields, CEO. “A strong logo puts our sense of purpose and mission into an image that embodies who we are as an organization for both current and prospective members.”
The logo consists of three distinct yet interrelated circles representing USASBE’s mission of advancing entrepreneurship education through bold teaching, scholarship, and practice among an inclusive community. While the circles are distinct, they are intentionally engaging and dynamic when brought together. The tension between the circles as they stretch represents USASBE's work to pull the discipline forward in diverse ways, while the circles' interconnectedness symbolizes the inclusive community USASBE seeks to create among its members and partner organizations.
The colors selected for the new logo are a fresh, modern take on the existing USASBE brand and a tribute to the organization's proud and determined history. The use of multiple blue hues evokes diversity, inclusivity, stability, and trust, while the color red moves us to be bold and courageous in our experimentation and innovation.
"The new logo signals numerous changes to USASBE’s structure and outreach efforts as the organization creates new meaning and value for our members," says Brittani Garner, USASBE Program Director."In a world that is increasingly unscripted, USASBE is well-positioned to help educators be confident, constructive, and collaborative."
Founded in 1983, the United States Association for Small Business and Entrepreneurship (USASBE) has been the leader in advancing entrepreneurship education through bold teaching, scholarship, and practice. USASBE is an inclusive community committed to expanding dialogue around the critical importance and impact of entrepreneurship education. For more information on USASBE, its mission, and how you can get involved, contact Brittani Garner, Program Director, at


Dianne H. Welsh says...
Posted Wednesday, July 22, 2020
Love the new logo!

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