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The Problem with Entrepreneurship Education (and How to Solve It)

Friday, April 13, 2018   (0 Comments)
Posted by: Bonnie Nolan
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From the desk of Thomas Schutz, VP and Founding Team Member at Ideator, Inc.:


“Entrepreneurship classes and programs in colleges around the U.S. have quadrupled in the past 25 years.  Meanwhile rates of private business ownership for households under 30 have declined over 60% during the same period.”

- Andrew Yang, Founder and CEO of Venture for America

As an entrepreneurship or innovation educator, director, or researcher who wants to make a serious impact do any of these issues sound familiar?:

·       Lacking either the content, resources (manpower or financial), and/or technology necessary to keep students and members engaged

·       Little to no ability to track  program success or course initiatives and their outcomes

·       Difficulty launching, managing, or scaling programs

·       Looking for more effective strategies for marketing courses and programs in order to increase or retain enrollment


If so, you’re not alone. In fact, a survey we did of 3500 innovation and entrepreneurship education professionals revealed the top four challenges they’re currently struggling with are:

·       Resources (61%): A lack of human or financial capital

·       Data and Analytics (48%): A lack of visibility into success metrics or a lack of knowledge regarding what metrics to track

·       Content + Curriculum (22%): A lack of effective educational materials or information to offer program members to help them exceed in innovation and entrepreneurship

·       Marketing (11%): Difficulty getting the word out about programs and courses, and sustaining brand awareness for the program


But there’s a solution...


Ideator is working with some of the top innovative universities and corporations to help them solve problems just like this. We provide the technology platform, the tools, an engagement support team, and the innovation network that’s making it possible to create lasting and measurable impact in innovation and entrepreneurship education.




If you have questions about how we do this, or if you’d like us to do this for you, we’d be happy to speak with you. Simply email Thomas Schutz at and we will schedule a time to talk and/or set up a demo at your convenience. We look forward to connecting with you and working together to make a difference.

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