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Learn about Praxar

Friday, April 13, 2018   (0 Comments)
Posted by: Bonnie Nolan
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Twenty years ago, professor Luc Desaulniers believed there had to be more to business education than textbook learning. While experimenting with rudimentary simulations in his advanced courses, he realized that preparing students for the real business world should ideally begin in their first- and second-year courses.


Today, the academic-turned-entrepreneur and founder of Praxar is a pioneer in educational technology, putting his 30 years of teaching experience to excellent use. The Praxar team has designed a leading-edge teaching model, focusing on improving pedagogy for instructors and students early in their program. What makes Praxar stand out? “In addition to using advanced, robust web technology, we build our character-driven simulations with personality while incorporating all the content and functionality instructors expect,” says Luc Desaulniers.


In Praxar Collection simulations – Management, Business & Entrepreneurship and Marketing – students are introduced to the business world, becoming upper managers in virtual start-ups, tackling real-world challenges. As they compete with other teams and interact with virtual managers, students are pushed out of their comfort zone and start thinking like entrepreneurs.


Desaulniers is adamant that students should feel good about risk-taking. “I want students to mess up and make mistakes. At this stage, of course they’re not experts. But they are curious and learn so fast from experience!’’


As the only Canadian firm designing top-quality business simulations, Praxar is growing fast and expects to have 10,000 North American and European students using its French and English platforms in the 2017/18 academic year. The Spanish version is slated for 2018/19.


To access a demo or to learn more about Praxar products, contact Susan Woodfine, Academic Liaison and head of Business Development:



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