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USASBE 2008 Conference Keynote Speakers
What do a baker, a French hornist, a writer, and an educator have in common?
They are all changing the face of entrepreneurship.
| Guy Kawasaki / Garage Technology Ventures |
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 Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm, and a columnist for Entrepreneur Magazine. In addition to speaking engagements, Guy is also the author of The Art of the Start-the Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, a book reflecting his experience as an evangelist, entrepreneur, investment banker, and venture capitalist. He has also authored Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Guy began his career as an Apple Fellow at Apple Computer, Inc., where for four years he evangelized Macintosh to software and hardware developers and led the charge against world-wide domination by IBM. Guy left Apple to start a Macintosh database company called ACIUS, which published a product called 4th Dimension. He then left this to pursue his passion of writing, speaking, and consulting.
Later, he started another software company called Fog City Software and also returned to Apple as an Apple Fellow, where his main task was to maintain and rejuvenate Macintosh customers. A few years later, he left Apple to start Garage Technology Ventures with Craig Johnson of Venture Law Group and Rich Karlgaard of Forbes. Version 1.0 of Garage provided matchmaking services for angel investors and entrepreneurs. This was upgraded to version 2.0, an investment bank for helping entrepreneurs raise money from venture capitalists. Today, version 3.0 is focused on being a venture capital firm and making direct investments in early-stage technology companies. |
| Saras D. Sarasvathy / University of Virginia |
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 Saras D. Sarasvathy is a member of the Strategy, Entrepreneurship and Ethics area and teaches courses in entrepreneurship and ethics in the University of Virginia’s Darden School of Business MBA program. In addition, Saras teaches in the doctoral program and the research seminar on Markets in Human Hope.
Saras is a leading scholar on the cognitive basis for high-performance entrepreneurship and is the author of Effectuation: Elements of Entrepreneurial Expertise. Effectuation is widely acclaimed as a rigorous framework for understanding the creation and growth of new organizations and markets. The research program based on effectuation involves over a dozen scholars from around the world. Their published and working papers can be found at www.effectuation.org. Saras has also developed several cases and other instructional materials to teach effectuation. A new textbook, along with a detailed instructor’s manual, is currently in the works.
In addition to a master’s degree in Industrial Administration, Saras received her Ph.D. in Information Systems from Carnegie Mellon University. Her thesis on entrepreneurial expertise was supervised by Herbert Simon, 1978 Nobel Laureate in Economics. Before joining Darden, she served on the faculties of University of Washington and University of Maryland. Prior to that, she was part of the founding team in five entrepreneurial ventures. |
| Cordia Harrington / Tennessee Bun Company |
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 Cordia Harrington, best known as The Bun Lady, is the President and CEO of Tennessee Bun Company. Founded in 1996, Tennessee Bun Company (TBC) produces 60,000 buns an hour and supplies these to restaurants such as McDonalds, Chili’s and Pepperidge Farm. TBC is one of the most highly automated bakeries in the world, producing 1,000 buns per minute, and ships to 40 states east of the Rockies and to the Caribbean. In 1999, Harrington also opened Nashville Bun Company, a producer of English muffins for McDonalds, Sheetz, Perkins, and Wolferman’s Gourmet English Muffins. She added a Hearth line to Nashville Bun Company in 2005 to supply McDonalds and O’Charleys.
An active member of the community, Harrington is a member of the Minnie Pearl Cancer Foundation, Leadership Nashville, Committee of 2000, and a board member of the European Bun Council. She is involved with the Ronald McDonald House Charities both locally and nationally.
Prior to baking, she owned three highly successful McDonald's restaurants in Illinois. Cordia's enthusiasm and passion for her work are highly contagious and laid the foundation for her success. Cordia is a graduate of University of Arkansas, Kansai Gaidai and Osaka Japan, and Hamburger University. She has built several successful companies including real estate, fast-food restaurants and commercial bakeries from start-up.
Harrington has been nationally recognized in many media outlets. She has been featured on the CBS Early Show, ABC’s Money Matters, NPR’s Motley Fool and NBC Nightly News. She has also been awarded one of FAST Company Magazine’s Fastest Growing Woman-Owned Businesses and Woman Business Owner of the Year. Cordia Harrington's passion in life is to help others succeed and that is a significant reason for her success in the business world. |
| Arthur C. Brooks / Syracuse University |
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 Arthur C. Brooks holds the Bantle Chair in Business and Government Policy; is Professor of Public Administration, and serves as Director of the Nonprofit Studies Program at Syracuse University's Maxwell School of Citizenship and Public Affairs. He is also a consultant to the RAND Corporation in Santa Monica, California. He holds a PhD and MPhil in policy analysis, and an MA and BA in economics. In 2007, he is a Visiting Scholar at the American Enterprise Institute in Washington, D.C.
Over the past eight years, Dr. Brooks has published approximately 100 articles and books on philanthropy, civil society, and social entrepreneurship. He speaks frequently in the U.S., Europe, and Asia, and is a regular contributor to The Wall Street Journal's editorial page and CBSnews.com. His latest book, entitled Who Really Cares: The Surprising Truth About Compassionate Conservatism, was published in December, 2006 by Basic Books. He is currently working on a new book entitled The Happiness Gap: The Values that Make Some Americans So Much Happier than Others, (forthcoming from Basic Books), as well as a textbook on social entrepreneurship (forthcoming from Prentice-Hall in 2008).
In addition to public policy and economics, Dr. Brooks has formally studied music, mathematics, and languages. Preceding his work in academia, he spent 12 years as a professional French hornist, holding positions with the Barcelona Symphony Orchestra and other ensembles. |
| Jeffrey Stamp / University of North Dakota |
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 Dr. Stamp holds the Chair of Entrepreneurship and Innovation at the University of North Dakota. He is a thought leader in the area of entrepreneurial creativity. Jeff has worked as a master brand innovator in both consumer goods and technology arenas. You may recognize him by the products he has created. At Pepsico, he was the inventor, creator, and brand manager of “Baked Lays”, for the Frito-Lay snack division, which achieved $230 Million in 1st year sales and was named by Ernst and Young as the top brand introduction in the 90’s for the food sector. Jeff also served for 6 years as the Chief Trained Brain & Vice President of Technology at the Eureka! Ranch, a top new product and service creativity think tank. Products created by the Eureka! Ranch appear in markets worldwide. In recognition of their original R&D efforts, Jeff and his colleagues have been awarded the George Land World-Class Innovator Award from the Innovation Network and Fast Company Magazine.
Dr. Stamp is also highly sought as a speaker, giving on average 45 keynotes nationwide each year. In 2003, he launched with his colleague Doug Hall, their 3rd book “Meaningful Marketing.” |
| Marjorie Smelstor / Ewing Marion Kauffman Foundation |
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 Marjorie Smelstor is vice president of Kauffman Campuses and Higher Education Programs for the Kauffman Foundation.
Smelstor has extensive experience inside and outside the academy. She was a university administrator for twenty-five years, holding the positions of assistant vice president, dean, provost, and interim chancellor at institutions in Texas, Indiana, Wisconsin, and Missouri. She has published more than 100 articles, reviews, and a book, and won teaching awards from universities and student organizations. She has lectured nationally and internationally and was a Senior Fulbright Lecturer in Croatia.
Outside the academy, Smelstor spent five years at Truman Medical Centers in Kansas City where she created and led the award-winning Corporate Academy. She also created the Truman Center for the Healing Arts as a part of the Corporate Academy. Smelstor has led strategic planning efforts for a number of organizations, including the Mayo Health System, and has been a consultant in healthcare and higher education.
Smelstor has a Ph.D. and M.A. in American Literature and Mass Communications and Public Relations from the University of Wisconsin-Madison and a B.A., magna cum laude, from the College of Mt. St. Joseph in Cincinnati. |
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Thank you for your interest in the USASBE 2008 Conference, which was held January 10-13.
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The USASBE 2008 Keynote videos and slides are now available.
